James D. Brausch had a fascinating post on his blog as of Tues 18th Sept, 2007, entitled “I Need Your Ideas”…
I loved his question, and enthusiastically got writing in his blog comments field, but was mega disappointed to have it tell me it was closed for comments when I pushed the submit button. 
Good thing I took a copy of my comment first, so I can reproduce it here. Very disappointed that I can’t get my comments onto James’ blog, but this will have to do as second best…
So, first things first, go read James’ post here: I Need Your Ideas, and then come back and read what I wrote for James. Hopefully he might get to see this as a track back or similar.
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Hi James,
Great idea and when you really think about it, this is actually pretty simple.
Given that you said you are not interested in $$$, you just want name recognition & increased market awareness of you, then this is what I would do.
1) Tap into a mega popular product/trend…
The Secret absolutely comes to mind, because it has totally gone viral over the last year or so. Every man & his dog has heard about it and/or has seen it.
HOWEVER, what I hear from a LOT of folks is that it lacks more in-depth instructions on how to implement the law of attraction into your life, and how to deal with the challenges you face, and MOST OF ALL, I hear lots of people saying that it is just very pollyanna – think positive thoughts and take no action (well, not too much).
What you want to do is release an audio (or video) product that fills in the gaps. That explains HOW to apply the law of attraction, how to get control of your life, how to take action and what to do, etc etc etc…
From what I have read on your blog here, you are emminently suited to be teaching some of these things.
Now, here’s the secret sauce of the whole process:
You don’t even really need to sell (and get wide retail distribution) a physical CD or DVD to achieve your goal of huge publicity. Instead, GIVE AWAY the file as a free download off the internet!
That way, your potential market is HUGE, your costs are low, and your price is the best (free!) from the point of view of people who actually want to get their hands on your product.
The key is to generate a huge amount of buzz in the press, online/offline and anywhere else you can by telling people that you are offering the MISSING Secret – the vital bits left out by Rhonda & Co – that will allow them to actually apply the law of attraction step-by-step in their life.
Play up this fact that the secret didn’t really give enough how-to answers for most folks, and it didn’t really push the “take action” line enough, and use controversy to get the media into a feeding frenzy about this.
You can do press releases, post content on Youtube (and every other video & audio podcasting site – use traffic geyser for this) of interest in the world, and really take the bull by the horns in aggressively promoting this message that the secret missed out the most important parts – HOW TO get what people want – HOW TO apply the law of attraction, etc.
You set up a website (themissingsecret.com ???) with a sign-up form, and anyone who double optins can download the file for free.
Use Tell A Friend scripts to help grow the buzz (at ALL times, encourage people to give away a copy of your audio (ala steal this album)), use controversy and create news worthyness on the subject, and get the blogosphere raving about the topic.
If you want to actually make a few bucks on the side 
offer an option after they register to receive the download that allows them to purchase a CD (from Kunaki) as an “up-sell”, for those who want an actual physical product delivered to them.
Do what Joe Vitale does and also make a HUGE push on Amazon (and B&N, etc) to get the CD to #1 (lots of great bonuses, etc) and tap ALL of your potential JV partners & readers/clients to help this thing fly.
I predict if this is done right, you could blanket the airwaves with the buzz on this subject, get Millions of sign-ups (boy, aweber will freak out when that happens LOL ) and get your name in the press all over the world.
Just be sure to get some heavy duty firepower ready and waiting to go, in terms of your servers. If a million people hit it at once, you will have a meltdown if you are using a basic shared server.
You might need to tap Amazon’s S3 data storage services to help out with this one, and a farm of servers somewhere.
Yes, not cheap, but HEAPS cheaper than mass producing 1 million CDs and waiting till they all sell!
OK, that’s my idea. Heck, if you want a hand, let me know – I’d love to help implement something big like this!
Enjoy
Eran Malloch
www.eranmalloch.com
PS: Have the audio content transcribed and turned into both an ebook and a phsyical book for sale or giveaway. Offer a bonus in the book to get folks to register for your newsletter, so you don’t miss out on them.
Give away the ebook to ANY decent website owner who might have an appropriate readership, so they can give it to their readers for free.
Essentially, make the whole darn thing go mega viral.
Ben Mack & Alex Mandossian would probably both be great guys to tap for help in planning & implementing this. Michel Fortin, Mike Stewart and a whole heap of other big names would also be great resources to work with…
