Google Adsense is still working
I keep seeing & hearing rumblings about Adsense earnings going down across the net, especially from the adsense site builder brigade. At times, I have also expressed concerns about what’s going on with adsense, and whether its even worth hitching your trailer to their wagon…
Well, I just want to let you know that it is DEFINITELY still working, and I have seen it with my own eyes.
I have a client at work to whom I suggested he use adsense on his site. He has been trying to crack Google, Yahoo & MSN for a while, but he’s playing in a very competitive market, and its taking a lot longer than he had hoped for, to achieve the results he would like. Hence, my suggestion that he put adsense on his site, and hopefully collect a small token from the Adwords clicks he has been paying to send people to his site.
He started slowly, with a few bucks here & there and it picked up a little, but nothing drastic.
However, he rang me on Friday to ask me how much he is spending on Adwords at the moment. When I told him the figure, he gleefully told me that his adsense earnings for March have finally surpassed the amount of money he spends on adwords. In other words, his earnings from adsense are going UP, and even though he spends money on Adwords PPC ads to send traffic to the site to purchase his product, he is getting a proportion of them clicking on his adsense ads as well, and has now managed to jump ahead of the cart!
My next experiment is to see if we can better integrate his ads into the site so that his CTR goes up (it’s currently below 5%). If this happens (and I have every reason to believe it will), he may well double his earnings per month, without increasing his traffic by 1 new unique visitor per month!!! My adsense sites average about 10-12% CTR, so if we can at least double his CTR, potentially he will get a huge ROI on his current free & paid traffic!
Here’s the basics of his situation:
1) He has 1 website (not 10 or 100).
2) It is built around a specific niche topic and looks nice and has some good content on it - most of it unique.
3) He only gets about 2000 visitors a month so far, and he pays for nearly 50% of them via Adwords PPCÂ - yet, he has almost earned twice as much in adsense income this month as what he paid for the clicks!
4) His site is now self sufficient
My lessons for the day:
1) Build sites around a theme
2) If possible, have a significant percentage (20%+ if possible) of the content be unique
3) Grow slow but steady (drip feed)
4) Publish articles & get 1-way links to your site (do this slowly but steadily. A mad rush of links & articles that die out quickly tends to spook the SEs)
5) Integrate adsense properly into your site, so that it is not so obvious that they are ads.
6) Have a big site - lots of content is GOOD… Small sites rarely rate well on google, except perhaps for a semi-unique keyword.
7) It takes time to get results
8 ) Experiment to see if quantity or quality is better when it comes to how many sites you build. Quality takes longer but usually pays heaps more per site AND doesnt get kicked out of the SE index’s so quickly, if at all…
Experiment with your sites people. Don’t just make them cookie cutters of each other with the same 50 articles that everybody else uses, etc. Try different ideas. Track your results and see what works best.
I’m even earning money implementing adsense on mainstream commercial websites now, thanks to what I have learned from building my own Adsense sites. If you want some help doing this to your site, or someone you know, send me an email and I’ll be happy to chat with you about it.
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