Delete Your Google Toolbar!

April 14, 2006 · Filed Under Google 

Ahhh…the Google Toolbar.

Much beloved of the web marketing & SEO fraternity.

However, I just deleted it off my work PC the other day, and I’m a full-time SEO / SEM specialist, so what gives?

Well, the truth of the matter is that it is no longer something I think I can rely on to give me quality information with regards to their Page Rank rating.

The search market keeps changing, and none more regularly than Google, and its become quite apparent to me that that little green bar that we all worship is getting less useful AND less accurate than it has ever been before.

I suspect Google knows this well, but are quite happy to let us all run around like silly dogs, chasing our tails and getting all in a lather about the Page Rank (PR) of any particular page. When we chase PR in preference to TRAFFIC (do any of you remember that little thing???), then its a sign that things are getting out of control.

Apparently it has been recently reported (I have NOT verified this yet) that it’s very easy to fool the Google toolbar by the addition of several lines of code to a webpage. You can make nearly any page appear to have a much higher PR than it really does. There will (no doubt) be people out there who will try to play this to their (unfair) advantage, but they’ll eventually get caught out.

Remember, what goes around, comes around! :)

So, I have made an “executive decision” and removed the toolbar from my PC. That way, it doesn’t distract me from the real issue at hand, which is to build traffic with sensible ethical smart methods. No black hat scamming, no sleight of hand, and no outright falsehoods.

Just add quality unique content, get quality links, optimise your pages properly (title tags, etc), and keep doing this over and over. Eventually, your site will begin to rank well, and your traffic will grow. It’s really VERY simple.

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Comments

2 Responses to “Delete Your Google Toolbar!”

  1. i would like to delte google all together from my computer on December 3rd, 2007 10:47 pm

    i do not want google as my home page and every time i change it. IT takes over again , bloody fed up with it , i do not use google for anything i use yahoo , internet explorer, or incredimail , so dont need or want google

  2. mr dougie black on December 3rd, 2007 10:54 pm

    google has taken over ;on its own accord as my home page , and i do not use google for any thing so I WANT IT REMOVED FROM MYCOMPUTER ALL TOGETHER

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