One-way Incoming Links from Directories
As with everything in life, there is an easy way, and there is a way that works effectively…
There are plenty of software tools out there that will submit your sites to the free directories…BUT, they come with a price, and I aint talking purchase price either.
It’s the same old story. If you try to cheat the system, the search engines will just ignore your efforts, which defeats the purpose of submitting to the directories in the first place.
Submitting the same entry (via software)Â to 50, 100, even 200 different directories is much the same as posting a copy of the exact same article to 1000 different article sites on the web. It will get indexed, and then promptly ignored, except for MAYBE 1-2 entries, by the search engines.
The search engines are wise to this spamming of the directories, and are ignoring entries that are the same.
Also, another thing about submitting a link to 200 directories is that those links will all show up on the next crawl of the spiders, and all of the major SE’s now monitor the growth rate of links to websites. If they see a massive level of growth in 1 day/week/month, and then no more after that, they automatically flag that site as suspicious, and it suffers for this. So, using a software tool to submit to a pile of directories in 1 shot is just a waste of time.
What’s the only way to avoid this problem? Submit a different entry to each directory, and the best way to do that is to do them manually… which is what everybody wants to avoid.
Think long term people - don’t spam the search engines, and your sites will perform better and last longer. If you can create sites that last for years in the SE’s, even if their rankings aren’t huge and their traffic isn’t massive, you get a much better bang for your buck than thinking short term.
That’s why just building scraper/spam sites for adsense earnings is a short-term tactic. At the end of the day, you will have to keep building new ones all the time to replace the ones that fall over after a month or 3.
Press Release: Australian PhD Student Gets Snapped up by Google
26 year old Australian student Ori Allon - a PhD student at the University of New South Wales, has been hired by Search Engine giant Google, along with his search engine creation Orion.
Young Allon, an Israeli-born, Australian student, has been working on the next generation search engine (code named Orion) as part of his doctoral studies.
It obviously has something of interest to the Search Engine market, because the bidders on it included Google, Yahoo! and Microsoft!
All 3 courted him (and the University of NSW), before Google won the bidding process for the license to use the technology from the University (who owns the rights to any research done by its students and staff).
The Orion technology has the potential to “revolutionize existing search engines”, according to a press release put out by the University of NSW. Amongst other things, it will improve search relevence, offering terms related to what was initially searched for.
Allon has previously given an example of a search on “American Revolution”, that could return results for “american history”, “george washington”, “Boston Tea Party” and other related topics.
Allon is now working in Google’s Mountain View HQ in California, and could be a major figure in the company in the years to come, depending on how things shape up.
Naturally, SEO companies the world over will be keeping a close eye on this new development. “Every change at Google flows on down to the Search Engine Optimization market, and it should see another big shake-up of the industry”, according to Australian Search Engine Marketer Eran Malloch.
“A change to the SEO / SEM market driven by an Australian invention would be an exciting experience.” says Malloch. “I’ll eagerly await the outcome of Orion + Google - let’s see whether this gives the big G a renewed competitive advantage in their slowly dropping market share.”
Don’t Fight Google’s Success - Take Advantage Of It
Hey there Website Owner, I just have a quick question for you…
While I realise you are ranking well for some of your main keywords on MSN & Yahoo, how are you doing for that and other more appropriate keywords on Google?
The traffic you’ll get for high rankings on Google will be more than Yahoo & MSN added together and then some, so it’s MUCH MORE value-for-money in terms of pursuing high Search Engine ranking results on Google than the #2 & #3 Search engines offer.
According to the statistics I’ve recently read, Google has nearly 81% of ALL the search engine traffic in Australia (and is similarly high in many other countries), which gives you an idea of how much traffic you are currently missing out just relying on Yahoo & Ninemsn.
If you do some quick searches and your web site doesn’t rank in the top 3 pages for your main keywords on Google (anything below the top 3 pages is pretty much a waste of time), then you’re leaving LOTS of traffic (and potential paying clients) on the table.
If you were to get (in particular) a first page ranking for one or more of your main keyword phrases in Google, you would be blown away with the amount of traffic and enquiries you get at your site, compared to what you currently receive.
Something else that’s important to consider when you review rankings is the amount of TEXT content on your site. The higher ranking sites almost always have lots of text content (articles, news, reviews, etc) on their site and the lower ranking ones don’t have much.
Here’s a quick experiment you can try for yourself. On Google, Yahoo & MSN, do a search for your top 1 or 2 keyword phrases, and note the sites that come out in the top 10.
Then, go to each of those 3 search engines and see how many pages of these sites are indexed, compared to yours. It’s easy to do this by just entering the following command in at each Search Engine:
site:www.domainname.com
(obviously substituting your site URL and the other top 10 site urls where appropriate)
If the number of pages in the index for your site is significantly lower than the competition, there’s one of your main reasons for a poor ranking (there are other factors, but this is an important one).
I often have prospective search engine optimisation clients give me the excuse that they are getting decent results from Yahoo & MSN, and anyway funds are tight, so they don’t want to invest in getting results in Google. You know, the old classic “Call me again in 6 - 9 months!”
However, what they don’t realise is that the additional income they would receive for a higher ranking on Google (from the ensuing customers it brought you) would not only well and truly pay for our SEO services but give them plenty of ongoing new clients, which would take care of any cashflow concerns they might have for a while to come.
Consider that many of the big companies in your market niche spend large sums of money to advertise on TV, Radio & Print to drive traffic to their web site/s & retail location/s, but a good SEO strategy will bring visitors to your site for literally cents on the dollar - a much higher ROI. According to Google’s statistics, a quality Search Engine strategy can achieve similar results but be 20 times CHEAPER than direct mail (for one example).
I guess the lesson here is not to be penny-wise and dollar-poor. Work out how many additional new paying clients you would need to get via Search Engine Optimisation results to break even with the SEO firm’s fee, and then go after the main game in town: Google.
Your return-on-investment for good Seach Engine rankings is way ahead of most any other form of advertising and marketing you can come up with, but you need to see the big picture first. Don’t wait until your competitor sees the light and takes action before you, or you’ll miss out.
Author: Eran Malloch is an Internet Marketing Consultant at WCR Internet Marketing, a specialist Australian Search Engine Marketing company. Visit our site to get a free web site analysis.