Well, it seems our friends at Google were getting bored, because I just logged into my Google Analytics account and it has been given a MAJOR makeover!
Totally different, much more user-friendly look & feel!
Fantastic effort Google. I always found Analytics fairly painful to use, and certainly not very intuitive, but this new “generation” is very slick, modern looking and much more simple and obvious.
Here’s a pic of the dashboard, courtesy of the Google Analytics Blog:
Not everybody will see the new look straight away – in some cases, it might take several weeks to activate it in your account, according to their blog. Guess our MCC account does enough turn-over to get priority eh?!?!?! LOL 
For a smooth transition, here are a few helpful resources specific to the new version:
- Take a tour of the new version
- Report Finder Tool: will help you see where data from the previous interface is located within the new version (it is also linked to from within your reports on the left navigation menu)
- FAQs for more details about the new version
- New version features page
And as always, the Help Center, the Google Analytics Authorized Consultant program and the Analytics Help Forum are available to help you.
The new version of Google Analytics is easy enough for a layperson to understand, but also offers the sophistication experienced users need.
OK, that’s it for my first post in ages. Sorry about the long absence – I’ve been busy with other projects, but you can expect to see more posts on a semi-regular basis from now on.
Have a great day and please leave your comments about what you think of the new-look Analytics once you’ve had a chance to play with it.